Daily Specials
Ford Looks to Expand Its Global Social Outreach (Word of Mouth Marketing) With a new executive heading up its online outreach efforts, Ford is hoping to get back into the social media game to appeal to...
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Twitter, Flickr, Facebook Make Blogs Look So 2004 (Wired) Paul Boutin examines how social media websites like Facebook and Twitter have over taken blogging as the most popular form of expression....
View ArticleBlog Posts Are the New Press Releases
The staple of public relations is the press release. It’s been around forever; follows generally agreed guidelines for format, content, and length; and still succeeds in its objective to publicize the...
View ArticleShould Your Organization Start a Blog?
Everyone these days wants a blog. Blogs are known to be the most frequently updated—and thus most visited—facet of Web sites, and often form the crux of an organization’s online impact. Few, however,...
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Can Case Studies and Code Chunks Help Open the Democratic Party? (Tech President) The Democratic National Committee unveils new open-source site Open.Democrats.org aimed to increase transparency &...
View ArticleFTC Blogger Rules: Why Not Disclose Advertising?
First published on the Mirsky & Company blog. FTC enforcement of its new blogger guidelines has involved typically high-profile actions against Anne Taylor LOFT (FTC ultimately taking no action)...
View ArticleSunlight’s Politiwidgets
The hard-working transparency advocates at the Sunlight Foundation have released a new suite of tools called Politiwidgets. Each tool in the 10-widget set is as easily customizable and embeddable by...
View ArticleSocial Media and the Nashville Flood
After catching the last flight out of my hometown of Nashville last May before torrential downpours forced the airport to close, I was heartbroken when I returned to DC and learned that family and...
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How to write a perfect blog post: 10 tips (PR Daily) Don’t just focus on the content of your blog post. The way you format it is crucial in gaining attention and keeping people reading. 6 of the Top...
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Debunking Popular Myths Of Social Media (Business 2 Community) With social media changing the communications landscape, it’s important to remember what it can, and doesn’t, offer. Creating A Blog Is...
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